McHappy Day - McDonald’s

In 2022, we joined forces with Canada’s very own Marvel superhero, Simu Liu, to let Canadians know that they could also be heroes, just by taking part in McHappy Day. The Simu campaign helped McDonald’s break all McHappy Day fundraising records, as did the following campaign shown below, which managed to raise over $11.4m in a single day.

Role: Executive Creative Director