INSPIRED BY BIG MAC - McDonald’s

The Big Mac has been a cultural icon for over 50 years, appearing in everything from films to music. However, Gen Z wasn't quite seeing it that way. To shift perception and showcase the Big Mac's unique cultural inspiration, we launched a campaign that didn't even show the burger at all. Instead, we partnered with various Gen Z creators, each specializing in their own visual expression, to create pieces inspired by the Big Mac's iconic colors and layers. This proved to younger generations how truly iconic the Big Mac is, inspiring them in a way no other burger could.

Role: Executive Creative Director