RAPTORS ‘95 Mcflurry - McDonald’s

The Toronto Raptors and the McFlurry have enjoyed a long-standing and successful partnership. To celebrate the 30th anniversaries of both, we created the Limited-Edition '95 McFlurry. The campaign took it back to the golden era of 90s hip-hop, a vibe that screams basketball culture. To get the party started, we dropped three original, 90s-inspired hip-hop tracks and an MTV-style music video. You could even find the tracks on a Spotify EP called "The '95 McFlurry Mixtape” (as well as on a real 90’s cassette tape.) The '95 McFlurry itself is a creamy vanilla soft serve swirled with red popping candy and blueberry-flavored syrup – a nice tribute to the Raptors' original colours and the flavours of the 90s.

Role: Executive Creative Director