AN EAST COAST ORIGINAL - McDonald’s

The McFlurry is an East Coast Original. Back in 1995, New Brunswick restaurant owner Ron McLellan hand-crafted the very first McFlurry by adding Oreo to soft serve. Since then its become a global phenomenon. To honour it’s landmark 30th anniversary and it’s East Coast origins, we tapped back into into the creative spirit of East Coasters. We asked them to hand-craft a celebratory ad campaign using only mediums and styles specific to the local area. The end result? Our media placements became gallery exhibits, showcasing the inventive, artistic nature of Atlantic Canada.

Role: Executive Creative Director